I have over 15 years experience designing products and digital experiences for real life brands and start-ups.

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My story
ABOUT ALLIE WALTERS
Originally from South Yorkshire, my professional journey began whilst living in Switzerland and working on United Nations projects in the field of international development and sustainability. It was during this time that I developed my passion for design led thinking and using this to solve real-life problems. Since then, I worked as brand manager, production editor, senior product designer (UX-UI) and have built my own design software (similar to Canva) from scratch.
My passion to solve user and business problems led me on a journey, where I’ve been partnering with incredibly talented people from various disciplines to deliver products, digital experiences and campaigns for clients around the globe. I have a particular passion for developing products from scratch.
I’ve recently been working as a senior product design (UX-UI) consultant in the ideation team at Cambridge University Press & Assessment to develop user experience recommendations for a mobile English language skills assessment App. Working as part of a multi-disciplined Scrum team, I facilitated workshops, collaborated with potential users across the world, delivered flow maps, wireframes and a service blueprint for a product in a new market. Working with such a credible world-class brand, and striving for excellence with an incredible multi-talented team was immensely satisfying.
Before this, I was a Senior UI Design Consultant in the product development team at Sage Accounting, shaping the interface for a new Inventory Planning software product. I worked closely with a small dedicated team in South Africa and the UK to develop and iterate a financial product that was shipped within 6 months of starting. I found the fast-pace iterative experience exciting, and the product now helps more businesses manage their inventories efficiently.
I am experienced working in the start-up sector. I founded and built my own award winning design technology, Brand Meadow, from scratch, attaining credible clients such as Barclays Bank. I successfully acquired investment funding and mentored a growth team of 6. I led on the product design to mould an experience that enabled non-designers to easily design for their brand 24/7. I iterated the technology with real life users, working to my own tight budget and developing a user friendly interface with 2000+ users. Following this, I worked as a Senior Product Designer for Banjo Robinson, an Edtech start-up funded by Sesame Seed Ventures. I used my design thinking and knowledge of start-ups to develop the product offering to align with product market fit.
Prior to this, I worked in a design and editorial capacity at Cengage Learning, where I produced world class educational titles both online and for print. I have also led a busy design and brand team at a national children’s charity, where I transformed their digital offering and brand, leading to a 20% increase in donations and wider national recognition.
I am entrepreneurial minded, excited about shaping new products, and leading design thinking. I thrive working in multi-disciplined teams, enjoy unearthing pain points and creating next generation digital products that make life better. I am always keen to keep my design skills up-to-date and share my knowledge with others. Outside of my work, I have a great passion for the Alps, languages, hill running, attending design and entrepreneurial meet-ups, and working on side projects to develop and share my skills.
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Experience
Cambridge University Press & Assessment
Senior Experience Designer (UX/UI)
International English language skills assessment mobile App x 2 projects
Remote | Consultant | 2024
Sage Business Management Software Solutions
Senior User Interface Designer (UI)
Inventory Planners Essentials App, contracted through Clearleft UX Agency
Onboarding UX and UI
Remote | Consultant | 2024
ACG World
Senior UX/UI Designer
ACG website, contracted through Clearleft UX Agency
Remote | Consultant | 2023
Hostology
Senior UX/UI Designer
Platform for venue and events management
Remote | Consultant | 2023
Banjo Robinson
Head of Product & UX/UI Designer
Children’s education start-up (subscription)
Remote | Consultant | 2021 -2023
Brand Meadow
Co-founder and Lead UX/UI Designer
Design software SaaS start-up and digital design services
Office + remote | Perm | 2014 -2021
Rainbow Trust Children’s Charity
Design and Digital Projects Manager
supports families who have a child with a life-threatening or terminal illness.
Office + remote | Perm | 2007 -2014
Cengage Learning
Production Editor
Leading provider of Higher Education course materials
Office | Perm | 2006 – 2007
Swiss Agency for Development Cooperation & United Nations
Writer & Editor
International development projects for the United Nations
Office + International | Perm | 2003 – 2006
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Skills
User Experience Design (UX)
User research
- Workshop facilitation
- Assumptions & risks (collaborative)
- Competitor analysis
- Cross departmental internal interviews
- Personas
- In-depth interviews
- Video surveys (VoxPopMe)
- Screeners
- Surveys
- Usability testing
Mapping
- Affinity mapping
- Empathy mapping
- Navigation mapping
- User flows (web, apps, onboarding)
- Interactions
- Wireframes
- low fidelity prototypes
User Interface Design (UI)
User interface design
- Responsive websites
- Android (material design still learning)
- Apple (human interface guidelines still learning)
- Accessibility (WCAG guidelines)
- Component design
- Experience using complex design systems
- Medium & high fidelity prototyping
Software
Design
- Figma
- Adobe Creative Suite
- Miro
Project management
- Confluence
- Jira
- Asana
- Trello
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Projects
with
- Barclays Rise
- Barclays Eagle Labs
- Inventory Planner by Sage
- Cambridge University Press & Assessment
- Clearleft UX Agency
- Wenham Carter
- Hastings United Football Club
- Gold Pebble
- Rainbow Trust Children’s Charity
- Young Enterprise
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